Introduction Digital asset management (DAM) organizes, stores, and distributes digital content like images, videos, documents, and other media files. DAM helps organizations create a centralized place to access their media assets. As businesses develop and distribute more content across diverse platforms, the need for a structured, organized, and secure way to manage these digital assets […]
Introduction Today’s consumers are bombarded with information from every direction, and having high-quality product content is essential for standing out from the competition. But how do you ensure that your brand’s message reaches a wider audience and increases visibility? The answer lies in product content syndication. Product content syndication is a strategic approach that enables […]
Introduction What are Product Identifiers? Terms like SKUs, GTINs, UPCs, GPCs, and GLNs help with product identification, classification, location, and inventory management. They are often used interchangeably, and they serve different purposes. Whether you’re a retailer, manufacturer, or supplier, understanding these codes is critical for effective inventory control, tracking, and sales. Decoding product identifiers SKU, […]
Introduction The two prominent solutions for product data management are the Global Data Synchronization Network (GDSN) and Product Information Management (PIM) systems. While both serve the purpose of handling product data, they operate differently and cater to distinct business needs. Let us compare the functionalities, pros, and cons of GDSN and PIM, to determine which […]
Introduction What is Omnichannel Retail? Omnichannel retailing is a strategic approach that aims to provide customers with a seamless and cohesive shopping experience, regardless of the channel they choose to engage with a brand. It ensures that customers can interact with a brand through various touchpoints, such as physical stores, websites, mobile apps, social media, […]