What is Product Experience Management (PXM)

What is Product Experience Management?

Introduction In today’s competitive market, businesses face increasing pressure to deliver exceptional product experiences that resonate with consumers. Whether you are an established brand or a budding startup, the way you present your products to the market can make or break your success. By focusing on engaging product descriptions, compelling visuals, and streamlined user experiences, […]

What is a Digital Asset Management - Commport Communications

What is Digital Asset Management?

Introduction Digital asset management (DAM) organizes, stores, and distributes digital content like images, videos, documents, and other media files. DAM  helps organizations create a centralized place to access their media assets. As businesses develop and distribute more content across diverse platforms, the need for a structured, organized, and secure way to manage these digital assets […]

What is Product Content Syndication - Commport Communications

What is Product Content Syndication?

Introduction Today’s consumers are bombarded with information from every direction, and having high-quality product content is essential for standing out from the competition. But how do you ensure that your brand’s message reaches a wider audience and increases visibility? The answer lies in product content syndication. Product content syndication is a strategic approach that enables […]

Decoding Product Identifiers - SKU, GTIN, UPC, GPC, and GLN

What are Product Identifiers? – SKU, GTIN, UPC, GPC, GLN

Introduction What are Product Identifiers? Terms like SKUs, GTINs, UPCs, GPCs, and GLNs help with product identification, classification, location, and inventory management. They are often used interchangeably, and they serve different purposes. Whether you’re a retailer, manufacturer, or supplier, understanding these codes is critical for effective inventory control, tracking, and sales. Decoding product identifiers SKU, […]

GDSN vs PIM - Which One to Choose

GDSN vs PIM – Which One to Choose?

Introduction The two prominent solutions for product data management are the Global Data Synchronization Network (GDSN) and Product Information Management (PIM) systems. While both serve the purpose of handling product data, they operate differently and cater to distinct business needs. Let us compare the functionalities, pros, and cons of GDSN and PIM, to determine which […]